What we do
One timeline, from the very beginning.
Embrata is delivered through your ultrasound clinic and grows with your family for a lifetime. Here’s how it comes together.
Your clinic starts the journey
At your scan, the clinic adds your 4D/HD ultrasound media straight to a private journey and hands you a link to claim it.
You claim it in seconds
A quick, passwordless sign-in opens your timeline. No app store detour required — though our iOS app is there when you want it.
You add the moments at home
Photos, videos, and audio you capture at home join the same timeline, alongside milestones you mark along the way.
You invite the people you trust
Co-parents, grandparents, and close family can be invited with the right role — full partner, contributor, or viewer.
Thoughtful by default
Clinic-to-family
A true B2B2C handoff — the clinic begins the story, the family carries it forward.
Lifelong & continuous
One thread from conception onward — switch between each child’s journey with ease.
Gentle journey states
Pause, archive, or hold a journey in memory — your memories stay safe, always.
Accessible & calm
Designed to WCAG 2.1 AA, warm and uncluttered, on every device.
Ready when you are
Have a claim link from your clinic? Open your journey in moments.